The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads ...

Google Analytics provides businesses with tools that help measure trends. For example, showing business owners if there are specific products on their website that are suddenly gaining traction.

The Google Analytics Top Content section of the Content category tracks the most commonly viewed pages on the website and also how they're used by the website visitor.

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics ...

Google Analytics is a tool designed to help webmasters track their web page statistics. Two of the reports that can be generated on Analytics are goals and page views.

5 Google Analytics Reports Every PPC Marketer Needs To Know About Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time.

Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

After over a decade, Google is pulling the plug on the industry standard known as Universal Analytics to make way for its replacement.

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth.