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The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. More than 50% of all new mobile games are developed with Unity's platform, according ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Google can strengthen its footprint in the mobile advertising space with its AdMob acquisition, an analyst says, but notes that the search giant should not apply the latter's technology only on its ...

Google said Monday that it will acquire mobile advertising company AdMob in a deal valued at $750 million in stock. The search giant said the purchase will "enhance Google's existing expertise and ...