Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube ...

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4.

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Google recently sunset Universal Analytics in favor of GA4. Ben Hardt, a VP at X Agency, walks us through the changes and their impacts.

Unlike previous versions of Google Analytics, GA4 only ever used anonymized IP addresses. “Now, we’re going even further and removing IP addresses altogether,” Google Analytics product director Russ ...