This sounds so wholesome! The new Roblox experience, called Elf: North Pole Workshop, allows players to work together as elves in Santa's factory.

With the holiday season approaching, a new Christmas-themed Roblox experience was unveiled by Fairview Portals and Supersocial.

Fans of the 2003 Christmas film "Elf" can now experience the North Pole for themselves through a new Roblox world called "Elf North Pole Workshop." ...

Toikido has collaborated with The Lumistella Company to bring The Elf on the Shelf into the world of Piñata Smashlings.

E.l.f. Cosmetics Is Selling Real-World Products on Roblox The beauty brand is one of many engaging with the video game platform–but its new expansion brings it into new e-commerce territory.

Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.