The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously. This should be done in a transparent way, in conjunction with their ...

From the CMO perspective, there are two kinds of efficiencies that can be gained in a "client/agency" relationship. One is getting the most creative attention against the fee you're paying the agency.

Efficiency is frequently discussed but rarely defined. We use as a basic efficiency equation a ratio of resources spent per unit of health status gain. In the numerator, one must include both money ...