Today, technology businesses are using prescriptive and predictive analytics to inform business and marketing decisions in real time, and even automate future decision making.

Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

While descriptive analytics is the foundational form of data analytics, there are three other key types that are used in many organizations today: diagnostic, predictive, and prescriptive.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.

Prescriptive analytics to course-correct A lot of people are familiar with the notion of predictive analytics. Aided by machine learning and artificial intelligence technology, organizations can use ...

Predictive analytics enables users to go beyond knowing what has happened to assess what will happen in the future.

It's tough to build a modern successful business without good analytics, and prescriptive analytics is the linchpin that makes all the other models and analyses worth it.

Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment generate and manage large volumes ...

Global Prescriptive and Predictive Analytics market accounted for $5.72 billion in 2017 and is expected to reach $28.71 billion by 2026 growing at a CAGR of 19.6% during the forecast period ...

The "Global Predictive and Prescriptive Analytics Market - Segmented By End -User (BFSI, Healthcare, Retail), and Geography - Growth, Trends, and Forecasts (2018 - 2023)" report has been added to ...