For example, a business might use descriptive analytics to track monthly revenue or monitor customer demographics over time. This type of analysis provides a clear snapshot of past performance and ...

• Descriptive Analytics: This involves summarizing historical data to gain insights into past performance and trends. It forms the foundation of many financial reports and dashboards.

The first rule of prescriptive analytics is that you do not talk about prescriptive analytics—not before you've paid your dues in descriptive, diagnostic, and predictive analytics.

The 4 Pillars of Core Data Analytics At the core of this data revolution lie the four fundamental pillars of modern data analytics: Descriptive, Diagnostic, Predictive, and Prescriptive Analytics.

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of marketing analytics.

Formula 1 and Merck Sharp & Dohme are using data analytics to better understand user behaviour and predict the future.