Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time ...

What Is Programmatic TV? Given these fundamental differences between the TV and digital worlds, programmatic television advertising requires a different definition.

By definition, programmatic advertising is the use of automated technology for the buying and selling of digital advertising, as opposed to traditional (translation: often manual) methods of ...

Programmatic media buying combines creativity and technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.