Yesterday, we asked industry leaders to describe programmatic buying - and today we explore programmatic selling.

This Programmatic advertising study asked marketers about the most effective tactics, top challenges, and most meaningful metrics in programmatic. Check out the study findings.

While some (including me) think of “programmatic premium” simply as technologies that increase the efficiency of buying and selling premium advertising, others think programmatic premium suggests a ...

DEFINE PROGRAMMATIC Sensing a gold rush, every vendor seems to have rolled their own definition of a programmatic solution, which has confused many in the industry about what programmatic is and the ...

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things.

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time ...

As I read the IAB’s recent report on programmatic, I can’t help but reflect that the majority of our industry continues to define programmatic from the publisher’s perspective. There is a ...

Experts on a programmatic TV panel at the 4A's Transformation Conference on Tuesday said a lack of a universal definition for addressibility is causing industry strife.

Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ...