This is the second in a series on what’s still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes.

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Evan Shapiro, CEO, ESHAP, Patrick Courtney, SVP, ...

It’s tempting just to replicate all databases in the cloud, but it’s a much better approach to get your data house in order as part of the move. Last week I discussed database normalization as a best ...

In an effort to help healthcare organizations achieve more from their analytics – and better position them to take on new artificial intelligence and machine learning initiatives – InterSystems has ...

Lotame Sees 10% Normalization in Data Investment Globally from 2021 to 2022 Citing Macroeconomic Uncertainty and Return to Pre-Pandemic Marketer Spend New York, Oct. 5, 2022 – Lotame (www.lotame.com), ...

When normalizing data structures, attributes congregate around the business keys that identify the grain at which those attributes derive their values. Attributes directly related to a person, ...