Let's examine the pros and cons of each approach while modeling your events and event propagation message design.

Data models are used to represent real-world entities, but often have limitations. Avoid common data modeling mistakes for data integrity.

Predictive modeling can help stimulate traffic flow, and when combined with a robust mass notification system can help emergency managers conduct efficient evacuation operations during disasters.

Microsoft is acquiring ADRM Software and plans to combine its Azure compute and storage technology with its large-scale vertical data models.