Jamelle Brown is the Chief Executive Officer at Bentley Ave Data Labs, a leading data and AI technology and consulting firm. Businesses today are drowning in data. Information flows from countless ...

It is hyped as the autonomous assistant that will transform marketing, but in the second of our ‘Breaking Bad (Data Habits)’ roundtable series, agency experts say it’s still more pressure than ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...