Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, Easter) and birthdays and anniversaries. Looking at purchasing around ...

Customer Segmentation Strategies. Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

As a recent example, after a conference in Chicago, we reached out to a utility in California, and had some great exchanges regarding customer segmentation. Bringing back new ideas we can apply to ...

When it comes to business development, market segmentation is not just a phrase. It represents much more than a line item on an annual marketing plan outlining the primary, secondary and tertiary ...

Imagine using a piece of technology from 1964 and expecting it to be relevant. Is anyone still using an IBM System/360? No? Then why are you still using customer segmentation that's as passe as old ...

Clients shop at Mr Price in Nairobi. Customer segmentation has become important to the extent of helping managers know the location of an outlet. Photo/FILE Customer segmentation is becoming an ...

Fintechs would benefit from interrogating their own customer data, alongside other market and competitor sources to identify some of the key characteristics which will help to form a segmentation.

To build the type of brand that customers can fall in love with, you must first create a detailed picture of your ideal "unicorn" customer. Let me start with a real-world example: I once asked one ...