Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

In the next section of this blog, I will walk you through a step-by-step process for conducting an enterprise customer market segmentation analysis when limited customer data is available.

Target Customer Segmentation Analysis. Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers ...

By leveraging Infiniti’s customer segmentation solution, the online healthcare service provider was able to: Increased customer attraction and retention rates.

In a highly competitive market, it might make little sense for a salesperson to spend time going through deep customer segmentation analysis, then following up with sales calls to the appropriate ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Quantzig, an analytics solutions provider, has announced the completion of their latest customer segmentation study on the food industry.