Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

Target Customer Segmentation Analysis. Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

By leveraging Infiniti’s customer segmentation solution, the online healthcare service provider was able to: Increased customer attraction and retention rates.

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

In a highly competitive market, it might make little sense for a salesperson to spend time going through deep customer segmentation analysis, then following up with sales calls to the appropriate ...