Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

SEO strategies and methods for measuring performance are always changing, and Google Analytics is generally at the forefront of these rapid changes.

3. What are Google Analytics 'Goals' and why should I use them? After installing Google Analytics' tracking code, your next step is to identify what key website visitor actions you want to monitor.

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.