For better results, here are 10 common copywriting mistakes to avoid, plus, how to fix them. Writing in passive voice Whenever possible, write in the active voice. It emphasizes the subject of a ...

For example, markets use direct response copywriting to create transaction-specific emails to facilitate an agreed-upon business deal. This type of copy is customized and directed to a defined ...

The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content.

It’s an age-old question: how does one produce flawless copy that taps into your reader’s emotions? Michael King speaks to four copywriting experts to find out how to improve the quality of your ...

How to Get Into Copywriting To become a copywriter, you'll need a relevant education and a portfolio of your best work to showcase your skills. Step One: Earn a Degree BLS states that a bachelor's ...

When Stefan Kuhnigk mistakenly spilled a cup of coffee during a work meeting, he thought the mark it left on his paper resembled a monster. He grabbed a pencil. The rest is history.