In your analytics package, look at each page in your conversion funnel and identify pages that have high levels of user drop-off. You can use the Funnel Visualization Report in Google Analytics, or a ...

Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

At the end of the day, website traffic is primarily a vanity metric. While I suppose you could say that higher traffic numbers are indicative of successful awareness-building initiatives and external ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...