"Content analysis coding ought to be conducted with coders who are at arm’s-length with regard to the research, in order to maximize objectivity," Neuendorf wrote.

In today’s time, AI is everywhere. It is helping with content creation, content analysis, coding, media generation, or business automation. And if you want to keep up with this AI world, you ...

H. ANDREW SCHWARTZ, LYLE H. UNGAR, Data-Driven Content Analysis of Social Media: A Systematic Overview of Automated Methods, The Annals of the American Academy of Political and Social Science, Vol.