There are many explanations that can be used to help people understand the Behaviorist Point of View. Some are very factual, others argue towards practical concerns, and still others are highly ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...

In psychology, the term “blank slate,” or tabula rasa, actually has two meanings. The first refers to the belief that all humans are born with the ability to become literally anything or anyone. This ...

Several authors have recently discussed the implications of classical conditioning for consumer behavior (e.g., McSweeney and Bierley 1984; Nord and Peter 1980). However, little empirical evidence ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

All animals have the capacity to learn through operant conditioning and other types of learning, and as a result, zoos and other animal care facilities have shifted towards the use of positive ...