Classical conditioning is a type of unconscious learning. It occurs when a person or animal experiences an automatic response whenever they encounter a specific stimulus. Simply put, it is learning ...

Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

Classical conditioning is a type of learning that happens unconsciously. When you learn through classical conditioning, an automatic conditioned response is paired with a specific stimulus. This ...

For a primer on consciousness and the brain, click here. When students first learn about Pavlov's dogs—dogs that learned to salivate to the sound of a bell (the "conditioned stimulus") when the bell ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...

Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Journal of Consumer Research, Vol. 18, No. 1 (Jun., 1991), pp. 1-12 (12 pages) Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed The ...

This is a preview. Log in through your library . Abstract We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 ...