Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Roblox offers a potentially more engaging experience than past campaigns, with a prize-filled maze and opportunities to wear virtual, Chipotle-themed costumes like Chip Bag Ghost, Burrito Mummy, Spicy ...

Chipotle has also previously collaborated with Roblox for a limited-time virtual storefront and maze Roblox experience for Halloween. And in honor of the recent National Burrito Day (April 3 ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

This will be Chipotle’s second foray into the Roblox metaverse platform, with the first being the Chipotle Boorito Maze game, which launched last Halloween and let customers earn virtual prizes.