The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...

Named for the Boston Consulting Group who created it, the BCG matrix is a simple tool to assess a company's position in terms of its product range. It is designed to help you think about your products ...

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...