Companies and organizations buy products and services to support production of their goods and services, indirectly or directly. Selling goods and services to these companies requires you to have ...

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next ...

Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, ...

In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover creating smart segmentation, and making use of the right content for ...

Almost half of B2B marketers are not using their data to create customer profiles and personas, according to research from B2B Marketing and Avention OneSource Solutions. The report, Can marketers see ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

“In B2B, segmentation is more likely to be based on smaller, more specific samples and require more bespoke definition as per the needs of the client,” Ashcroft added, with anonymity of participants ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B companies have a huge problem, and it started years before the global pandemic disrupted ...