Regeneron and Sanofi are at it again with their ongoing Dupixent DTC campaign dubbed DU More. The pair of drugmakers rolled out the latest iteration of the campaign on Monday morning, right in time ...

AstraZeneca’s asthma marketing team is pushing the importance of inflammation in asthma. Across two unbranded campaigns targeting patients and healthcare professionals, the drugmaker is communicating ...

AstraZeneca has imagined a swarm of annoying anthropomorphized eosinophils—a type of white blood cell that causes airway inflammation and asthma symptoms—mucking around and ruining everything in their ...

More and more often, healthcare marketers are turning to familiar faces — A-list celebrities like Jennifer Aniston and Katie Couric — to cut through the media noise. With their new campaign for asthma ...

It comes during a traditionally busy month for GP appointments related to asthma, which affects 1 in 11 children and makes up one of the top three causes of emergency admission to the hospital. But ...