Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

The report analyzed over 58 million user sessions since January 2025 across Medal's 25 most-played games, representing over ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and ...

"You stole my brain rot" has become Gen Alpha's latest inside joke, and parents should know what's behind the phrase.