“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code ...

The barcodes we encounter every day are getting a significant upgrade. Find out about all the new features you'll soon find on product packaging and how that changes business.

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

Hearst Communications Inc.’s Esquire magazine has partnered with Scanbuy to let consumers buy items via mobile devices and 2D bar codes. Scanbuy’s ScanLife codes will debut in the March 2010 ...

Stuck in 2D is a platformer game where players dodge obstacles, explore different worlds, and play with friends. The goal is to reach the end of each level while avoiding hazards.

BENTONVILLE — Japanese students wear T-shirts with 2D bar codes. Their friends scan the 2D bar codes with smart phones, then get links to Facebook pages or see YouTube videos the barcode wearer ...

During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...

Visa taps 2D bar codes for mobile sweepstakes at MWC Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA’s Mobile World Congress 2010 in ...