According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app. To continue enjoying this content, please sign in below. You can register for free for limited ...

MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding ...

Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell durability in prime-time MasterChef slots.

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

Combined staff numbers fell 6.4% as Omnicom took over IPG. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full ...

Annual profits grew 11% to €210 million. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out ...

The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.

Agency group will lead with media in three-year plan after 5.4% revenue slump. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...