Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Omnicom unveils the latest version of its ID and analytics tool; there's a new Google Search update in town; and Omnicom ...

Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), ...