Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

FP7 McCann Doha's Julien Gillet explains why marketers need to 'pick a wrong turn, and get into an unfamiliar place' to get ...

BLR WORLD Dubai COO Lisa Pennington brings more than 25 years of global experience in governance and leadership.

Khaled AlShehhi joining the prestigious PR Lions Awards jury marks the first time an Emirati has been chosen for this honour.

To thrive in MENA, marketers should lean on three intertwined principles that fuse precision marketing with super-connected leadership.

Bright Company will develop and implement PR, events, social media and content strategies for ONVIF across the Middle East.

Travel Report reveals travellers are setting their sights on the UAE, highlighting opportunities for businesses in MENA.

IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships where he will oversee the expansion of IAM ...

MKY Communications' Mahmoud Youssef delves into the connect between integrated marketing means emotional coherence.

The Nike activation also witnessed runners from across the Emirates take on a disruptive relay challenge beneath the Burj ...

Dubai-based sonic branding agency, WithFeeling, has lent its audio expertise to Riyadh’s newest immersive experience at ...

Impact BBDO will continue to lead brand strategy, creative development, and campaign execution across the region.