Ash Qureshi, Co-Founder of The Collective, argues that brand marketing must pivot from exclusive buzz to inclusive access.

K1A MUSIC aims to lend an extra ear to brands in the region, bringing its expertise in music and sonic branding to create ...

UAE SMEs are expected to lead Ramadan 2026 online sales growth, driven by demand for local and personalised gifts.

The Home Centre campaign launched three films that adopted a gamified layer to increase engagement and conversion during ...

CNN International's Cathy Ibal explains why trust, credibility, context and in-depth coverage of news remain key in this day ...

Sherpa Communications' Anastasiya Golovatenko writes on why thought-leadership opinion articles have lost their value.

Catch Communications will lead integrated PR and strategic communications supporting Vault22’s brand narrative and market ...

Aramex Ramadan campaign reflects on what connection means when real presence is being replaced by phone screens and digital messages.

"Missiles detected? Systems respond.Travelers stranded? Hotels covered. Meals provided. That’s not PR. That’s leadership." ...

MMA MEA & DACH's Melis Ertem shares how AI is at the core of marketing functions, and it underpins content, media ...

This year’s six new cultural shifts mentioned within Backslash show why human presence is becoming the new value signal.

After 20 years living and breathing luxury fashion as the founder and former CEO of Heimstone Paris, I’ve seen the industry ...