Cricket continues to be one of India’s most powerful platforms for brand engagement, and 2026 is set to significantly amplify ...

As tensions rise in the Middle East due to ongoing conflicts, global brands like Gucci, LVMH, and Chalhoub Group face store ...

The Supreme Court of India has firmly stated that reliance on AI-generated judgments in court decisions will be considered ...

As the race for AI technology accelerates, ethical considerations take a back seat, raising questions about the use of AI in warfare and the implications of machine-led decisions in combat. This ...

T-Mobile countersues Verizon Wireless for alleged bait-and-switch advertising tactics, claiming that Verizon's promises of savings to switch carriers are misleading. The legal battle between the two ...

Salesforce has appointed Nipun Sharma as Vice President of Marketing for South Asia, overseeing strategy and execution across India and ASEAN markets.

Chinese Wok, a popular Desi Chinese QSR brand, has appointed Havas Creative India and Arena Media as its integrated marketing ...

Discover why Mickey Mouse, the beloved icon, has not aged despite nearly a century since his creation. Explore the mechanics behind the eternal youth of animated characters.

Balkrishna Industries (BKT) has appointed Infectious Advertising as its integrated creative and digital agency for India. The ...

The CMO role is evolving, blending data science with AI's unpredictability. Niva Bupa's Nimish Agrawal highlights the shift from SEO to AEO, emphasizing technology as a human empathy enabler. Leaders ...

As CPG margins get squeezed, this article explores the rise of performance grinding to a strategic full funnel integration of ...

While social media promotes electrolyte drinks, experts caution that most healthy individuals don't need them for daily ...