As for colors, Samsung has more options than Google. The Galaxy S25 comes in seven colors: Navy, Mint, Icy Blue, Silver Shadow, Blueblack, Coralred, and Pinkgold. It should be noted that the latter three options are online exclusives. As for Pixel 10, you just get four choices: Indigo, Frost, Lemongrass, and Obsidian.

An obvious S25 Ultra benefit is the handset's built-in stylus, known as the S Pen, which is a real point of distinction for this device, which many favour. Google offers no official stylus compatibility – not to a complex pressure-sensitive degree, anyway.

Google's Pixel 10 is an exceptionally well-rounded package, and might just have what it takes to beat the Galaxy S25 series.