To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...
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Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
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Michelle Gass on Her First Year as Levi’s CEO, the ‘Beyoncé Effect,’ Q4 Profits and More
Year one of the Michelle Gass era at Levi Strauss & Co. has been a busy one. During her first 12 months as chief executive officer, Gass has moved to put the company on a new footing. There are ...
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Michelle Gass
After a promising start to her stint as CEO, Gass must now steer Kohl’s back to growth after two quarters of sales declines. She urgently needs to revitalize Kohl’s private-label brands and ...