The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...

McDonald’s has unveiled a series of outdoor ads that ... Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from the creative.