As the nation reels in all the sudden, horrible change of this grim moment, it feels increasingly impossible to ever go back—to somehow reverse entropy’s course and return to the relative Eden of a simpler, more sensible time. Like, say, May of 2020, when the streaming service HBO Max launched.

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its original moniker.