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Every allegation made against Matilda Djerf as influencer faces 'toxic' workplace scandal
Influencer-turned-lifestyle mogul Matilda Djerf has dominated our Instagram feeds for years - but now she's hitting the headlines for all the wrong reasons. The 27-year-old from Sweden has long ...
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What Did Matilda Djerf Do? All About the Djerf Avenue Boss
Learn all about her and see her response to the accusations. Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old ...
Morningstar1mon
Djerf Avenue announces appointment of Interim CEO, Nanna Hedlund following strategic C-Suite expansion
STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing ...
The Sun24d
I didn’t want to spend £120 on the viral berries dressing gown but found a £20 dupe at Asda – it’s the softest thing
Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.