Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

The new Gap campaign comes fresh off KATSEYE’s performance at Lollapalooza, a feat that the group doesn’t take lightly. “It ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad agency Invisible Dynamics, sees the cast wearing a range of denim wares ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

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The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.