Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes ...

According to industry leaders, the advertisers are riding on the back of a misnomer that YouTube – the biggest digital medium ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

At a Spotter Showcase event Thursday evening, Mr. Beast, Dude Perfect, The Try Guys, Kinigra Deon and other creators ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

One key example is Netflix's use of YouTubers to promote the TV series Squid Game, leveraging influencer-driven marketing to attract new subscribers. Meanwhile, YouTube is solidifying its role as ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...