Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

Xbox seems to have admitted in a roundabout way that it made a mistake with one of its most high-profile marketing campaigns.

Sarah Bond's departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the 'This Is an Xbox' ad campaign.

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...