Xbox unveiled a new glowing logo blending nostalgia with a futuristic design. Fans believe it could hint at upcoming hardware and major changes as Xbox moves deeper into cloud gaming and its 25th ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how ...

A lot has been made of Xbox changing its logo and related branding to match the original console's style and spirit - and now Team Green has decided to bring Xbox Game Pass into the fold as well. Yep, ...

Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new logo started appearing on Microsoft’s campus this week, just in time for ...

Microsoft’s new Xbox CEO continues to make changes that are designed to please fans. Microsoft’s new Xbox CEO continues to make changes that are designed to please fans. is a senior correspondent and ...