(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...

Read the original article on Purewow. PSA: Teeth whitening pens have officially entered the chat. And with the promise of being an easier, less messy (and potentially faster) method than ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

The seemingly simple process of whitening your teeth is rarely ever easy. Brightening kits don’t always work, and they’re tedious beyond belief. Further, dental insurance doesn’t cover cosmetic ...

COPENHAGEN, Denmark & NEW YORK--(BUSINESS WIRE)--Colgate-Palmolive Company and 3Shape are partnering to introduce the Colgate Illuminator, an exclusive, tailored-to-patient teeth whitening tool, to ...

Morrisons' toothpaste was also just 50p for 100ml, and it claimed to have the same properties as Tesco's. The toothpaste was ...