On any given workday, you might find Whatnot employees hawking trading cards, apparel, or other items on the digital live ...

Whatnot’s 2026 State of Live Selling Report shows that more than half of its sellers now earn most of their income from live commerce, with platform sales exceeding $8 billion in 2025. The findings ...

Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion. Whatnot’s valuation has more than doubled since the start of 2025 ...

Smart flippers look for Whatnot sports card bundles in April 2026 during mid-day streams when viewer counts are lower, as ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...

Grant Lafontaine and Logan Head cofounded Whatnot in late 2019 primarily as an online marketplace where people could buy and sell Funko Pops, popular collectibles. But the two friends expanded the ...

Sports card flipping on Whatnot and eBay is thriving in 2026, with savvy sellers capitalizing on undervalued bulk lots and strategic timing. Whatnot’s live auction format, lower fees, and built-in ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...

NBA Prizm rookie lots flipping is thriving because sellers are unloading base-heavy rookie parallels following the playoff push. Similarly, Bowman Chrome refractor bundles, and WNBA Prizm silver lots ...