Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

If you're guessing or stressing about the metrics your small marketing team should measure (and why), this series is for you! Data experts Katie Robbert and Christopher S. Penn host this four-part ...

content marketing, search platforms, social media, and more. Data mining is the process of analyzing a large batch of information to discern trends and patterns. Data mining programs break down ...