Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

AI agents have driven 88% of organic search traffic volume April - up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure.

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...