"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...

Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly ...

Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he ...

Advertisers have many viable options beyond the internet giants that can effectively use the power of analytics. That's according to James Sampson, VP and general manager for APAC at Dataxu, who said ...

DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparencyNEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. May 27, 2021, 09:19am EDT Jun 07, 2021, 07:36am EDT This article is more than 4 years ...

Viewability is a hot topic for online advertisers, but viewability is only a start. At last week's DMEXCO marketing conference in Cologne, Germany, InSkin Media offered fresh research on how ...

The FCC has released an Order announcing the sunset of the Commission’s current “viewability” rule, which required cable systems offering both analog and digital cable service (“hybrid systems”) to ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...