Some people are under the illusion that selling value for certain products ... who the ideal prospects are for buying a product based on value. "Know-it-all" customers are not your ideal value ...

Balancing salespersonship with an unwavering commitment to doing the right thing can transform the way we do business, ...

A new article published today in the peer-reviewed NEJM Catalyst argues that to significantly expand value-based care within Medicare, the Centers for Medicare & Medicaid Services (CMS) should apply ...