Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

The NHL's newest team, the Utah Mammoth has officially launched their first collection of licensed NHL merchandise just one ...

But had Utah made the playoffs, how would it have done? Let’s speculate, using stats to form an opinion. To this point in the playoffs, 35% of the games have been decided by one goal. It’s crucial to ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.

Utah forward 1 of 32 recognized for leadership, contributions to community ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

McAfee and his team shared multiple ideas with Smith that could be incorporated at the Delta Center and in the Utah Mammoth fan experience. McAfee shared his idea for a hand sign for the team’s ...