Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the ...

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Over the last few years, artificial intelligence has become the biggest talking point in tech. But conversations centered around what AI can achieve – now and in the future – overlook an important ...

Last week, I personally saw my Google Analytics user interface flip from the old user interface to the new one they announced was coming back in October. I then started getting emails and tweets, such ...

People use software. It’s probably why they get called users. But whichever apps and functions and services we might have engaged with or been exposed to inside any given day, we rarely sit back and ...