As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

Share on Facebook (Opens in new window) Share on X (Opens in new window) Copy this page's address to your clipboard Looking for ways to add visual punch to a letterform, logotype, headline, word ...

NEW DELHI: Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans? Typographic logos are tricky things: They can communicate trust or chaos, make ...

Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. The logo is part of a wider identity ...

As the Metropolitan Museum of Art busts out of its Beaux-Arts shell and opens its Madison Avenue outpost in the old Whitney, the institution is trying on a fresh identity, or at least enshrining an ...